Misc: Not for treating cold or flu. Compare to Vicks ZzzQuil active ingredient (This product is not manufactured or distributed by Procter & Gamble, distributor of Vicks ZzzQuil). No. 1 doctor recommended sleep-aid active ingredient (Of U.S. physicians surveyed by an independent market research firm). Non-habit forming. Diphenhydramine HCl. 50 mg per 30 ml. Alcohol 10%. 100% Quality Guaranteed: Like it or let us make it right. supervaluprivatebrands.com.