10 minute creme colorant. Rich radiant color. Stronger hair. No grays, No damage. No waiting. It's the ultimate in colouring convenience. Not a single gray. 10 minutes. Start to finish. 10 Minute Color Creme: For zero grays, zero drips, zero mess. Mild formula is gentle on the scalp and no harsh smell. Convenient Color Comb & Tip: Deposits color evenly and quickly for application on the go. Weekly Conditioner: Leaves hair silky soft for up to 6 weeks. Simply no faster way to completely cover grays and reveal brilliantly beautiful color. 10 minutes to rich, radiant color with 100% gray coverage. Creme-colorant infuses hair deeply and develops brilliantly in just 10 minutes. Perfect for a quick root touch-up or all-over application. 10 minutes to Stronger Hair (as shown in brushing test after one application vs natural hair): Conditioning color creme smoothes, hydrates, and protects from damage. So even the most fragile fair is fortified and silky soft.