Misc: Specialist whitening toothpaste for sensitive teeth. 30% more foaming action (vs Colgate Sensitive Complete Protection toothpaste). Helps remove & prevent surface stains. Helps relieve sensitivity. Maximum strength (maximum strength FDA allowed antisensitivity active ingredient). New. Colgate Sensitive Smart White is a specialist whitening toothpaste for sensitive teeth: Helps remove and prevent surface stains; enhanced foaming action: gets foam to tough-to-reach spaces (vs Colgate Sensitive Complete Protection toothpaste); 24/7 sensitivity protection with continued twice daily use. Enamel. Nerves. Dentin. Exposed dentin. How Does Colgate Sensitive Smart White Work? Colgate Sensitive Smart White uses hydrated silica to polish teeth, helping to prevent and remove surface stains. It also contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and helps keep teeth whiter (with continued twice-daily brushing vs non-whitening toothpaste). Gluten free. Questions? 1-800-468-6502. Save Water: www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! www.colgatesensitive.com. Made in Mexico.