Since 1970. Fights cavities. Whitening. Fresh breath. Helps fight tartar. Sometimes you need a little extra power in your oral care routine! Whole Care toothpaste offers just that! Along with clinically-proven cavity protection from fluoride, this toothpaste whitens with natural silicas and helps fight tartar with naturally-occurring zinc. Embrace the power of Mother Nature with Tom's of Maine Whole Care toothpaste! What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. Made in USA.